Anshu Saxena Arora

34 papers and 327 indexed citations i.

Anshu Saxena Arora has authored 34 papers that have received a total of 327 indexed citations. This includes 9 papers in Sociology and Political Science, 9 papers in Marketing and 6 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (8 papers) and Sustainable Supply Chain Management (4 papers). Anshu Saxena Arora is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (8 papers) and Sustainable Supply Chain Management (4 papers) and collaborates with scholars based in United States, India and France. Anshu Saxena Arora's co-authors include John R. McIntyre, Mahesh S. Raisinghani, Vas Taras and K. Sivakumar and has published in prestigious journals such as Journal of Business Research, British Journal of Ophthalmology and Sustainability