Anssi Tarkiainen
About
Anssi Tarkiainen has authored 35 papers that have received a total of 1.6k indexed citations.
This includes 25 papers in Sociology and Political Science, 22 papers in Marketing and 17 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (20 papers), Consumer Behavior in Brand Consumption and Identification (18 papers) and Customer Service Quality and Loyalty (14 papers). Anssi Tarkiainen is often cited by papers focused on Digital Marketing and Social Media (20 papers), Consumer Behavior in Brand Consumption and Identification (18 papers) and Customer Service Quality and Loyalty (14 papers) and collaborates with scholars based in Finland, United Kingdom and Sweden. Anssi Tarkiainen's co-authors include Sanna Sundqvist, Olli Kuivalainen, Hanna‐Kaisa Ellonen, Ari Jantunen and Joel Mero and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Expert Systems with Applications
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