Anthony Kent
About
Anthony Kent has authored 19 papers that have received a total of 454 indexed citations.
This includes 16 papers in Marketing, 7 papers in Sociology and Political Science and 4 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (13 papers), Consumer Retail Behavior Studies (10 papers) and Digital Marketing and Social Media (6 papers). Anthony Kent is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Consumer Retail Behavior Studies (10 papers) and Digital Marketing and Social Media (6 papers) and collaborates with scholars based in United Kingdom, China and Türkiye. Anthony Kent's co-authors include Bang Nguyen, Delia Vazquez, Bethan Alexander, Ogenyi Omar and Charles Dennis and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Research and International Journal of Information Management
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