Anuj Kumar

29 papers and 390 indexed citations i.

Anuj Kumar has authored 29 papers that have received a total of 390 indexed citations. This includes 19 papers in Marketing, 13 papers in Sociology and Political Science and 5 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Market Behavior and Pricing (17 papers), Digital Marketing and Social Media (9 papers) and Consumer Retail Behavior Studies (8 papers). Anuj Kumar is often cited by papers focused on Consumer Market Behavior and Pricing (17 papers), Digital Marketing and Social Media (9 papers) and Consumer Retail Behavior Studies (8 papers) and collaborates with scholars based in United States, India and France. Anuj Kumar's co-authors include Rahul Telang, Subodha Kumar, Kinshuk Jerath, Xitong Li and Serguei Netessine and has published in prestigious journals such as Management Science, MIS Quarterly and Information Systems Research