Anxin Xu

36 papers and 289 indexed citations i.

Anxin Xu has authored 36 papers that have received a total of 289 indexed citations. This includes 14 papers in Organizational Behavior and Human Resource Management, 13 papers in Marketing and 11 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (8 papers) and Customer Service Quality and Loyalty (7 papers). Anxin Xu is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (8 papers) and Customer Service Quality and Loyalty (7 papers) and collaborates with scholars based in China, Taiwan and Latvia. Anxin Xu's co-authors include Jingjing Wu, Yiwei Chen, Zhongbin Li, Yuting Shi and Jianhong Chen and has published in prestigious journals such as PLoS ONE, Scientific Reports and Frontiers in Psychology