Arga Hananto

9 papers and 90 indexed citations i.

Arga Hananto has authored 9 papers that have received a total of 90 indexed citations. This includes 7 papers in Sociology and Political Science, 5 papers in Marketing and 3 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (6 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Customer Service Quality and Loyalty (3 papers). Arga Hananto is often cited by papers focused on Digital Marketing and Social Media (6 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Customer Service Quality and Loyalty (3 papers) and collaborates with scholars based in Indonesia. Arga Hananto's co-authors include Sri Rahayu Hijrah Hati and Tengku Ezni Balqiah and has published in prestigious journals such as Heliyon and Journal of Islamic marketing