Arghya Ray
About
Arghya Ray has authored 28 papers that have received a total of 692 indexed citations.
This includes 19 papers in Sociology and Political Science, 15 papers in Information Systems and Management and 8 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (16 papers), Technology Adoption and User Behaviour (15 papers) and Customer Service Quality and Loyalty (5 papers). Arghya Ray is often cited by papers focused on Digital Marketing and Social Media (16 papers), Technology Adoption and User Behaviour (15 papers) and Customer Service Quality and Loyalty (5 papers) and collaborates with scholars based in India, Malaysia and United Kingdom. Arghya Ray's co-authors include Pradip Kumar Bala, Nripendra P. Rana, Long She, Yogesh K. Dwivedi and Abhishek Srivastava and has published in prestigious journals such as Journal of Business Research, International Journal of Hospitality Management and International Journal of Information Management
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