Arnd Florack
About
Arnd Florack has authored 89 papers that have received a total of 2.0k indexed citations.
This includes 33 papers in Sociology and Political Science, 33 papers in Social Psychology and 33 papers in Marketing. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (29 papers), Behavioral Health and Interventions (25 papers) and Social and Intergroup Psychology (21 papers). Arnd Florack is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (29 papers), Behavioral Health and Interventions (25 papers) and Social and Intergroup Psychology (21 papers) and collaborates with scholars based in Austria, Germany and Switzerland. Arnd Florack's co-authors include Oliver B. Büttner, Ursula Piontkowski, Anette Rohmann, Adamantios Diamantopoulos and Johannes Keller and has published in prestigious journals such as PLoS ONE, Psychological Science and Journal of Business Research
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