Arti D. Kalro

24 papers and 338 indexed citations i.

Arti D. Kalro has authored 24 papers that have received a total of 338 indexed citations. This includes 20 papers in Marketing, 13 papers in Sociology and Political Science and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (18 papers), Digital Marketing and Social Media (12 papers) and Technology Adoption and User Behaviour (4 papers). Arti D. Kalro is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (18 papers), Digital Marketing and Social Media (12 papers) and Technology Adoption and User Behaviour (4 papers) and collaborates with scholars based in India and Australia. Arti D. Kalro's co-authors include Dinesh Sharma, Bharadhwaj Sivakumaran, Rahul R. Marathe, Trupti Mishra and Piyush Sharma and has published in prestigious journals such as European Journal of Marketing, Journal of Retailing and Consumer Services and Journal of Interactive Marketing