Arun Kumar Kaushik

26 papers and 736 indexed citations i.

Arun Kumar Kaushik has authored 26 papers that have received a total of 736 indexed citations. This includes 18 papers in Marketing, 16 papers in Sociology and Political Science and 11 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (11 papers), Customer Service Quality and Loyalty (11 papers) and Technology Adoption and User Behaviour (10 papers). Arun Kumar Kaushik is often cited by papers focused on Digital Marketing and Social Media (11 papers), Customer Service Quality and Loyalty (11 papers) and Technology Adoption and User Behaviour (10 papers) and collaborates with scholars based in India, Czechia and Chile. Arun Kumar Kaushik's co-authors include Vikas Kumar, Zillur Rahman, Amit Kumar Agrawal, Rahul Sindhwani and Daniel Saldanha and has published in prestigious journals such as Journal of Business Research, Journal of Services Marketing and Management Decision.