Ashley Roland Lye

10 papers and 360 indexed citations i.

Ashley Roland Lye has authored 10 papers that have received a total of 360 indexed citations. This includes 6 papers in Marketing, 4 papers in Strategy and Management and 3 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (4 papers), International Business and FDI (3 papers) and Customer Service Quality and Loyalty (3 papers). Ashley Roland Lye is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), International Business and FDI (3 papers) and Customer Service Quality and Loyalty (3 papers) and collaborates with scholars based in Australia, New Zealand and United States. Ashley Roland Lye's co-authors include Sharyn Rundle‐Thiele, Wei Shao, Robert T. Hamilton, J E Barrett and Bill Merrilees and has published in prestigious journals such as Industrial Marketing Management, European Journal of Marketing and Journal of Retailing and Consumer Services