Austin Rong-Da Liang

34 papers and 1.4k indexed citations i.

Austin Rong-Da Liang has authored 34 papers that have received a total of 1.4k indexed citations. This includes 24 papers in Marketing, 19 papers in Sociology and Political Science and 12 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (14 papers) and Customer Service Quality and Loyalty (11 papers). Austin Rong-Da Liang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (14 papers) and Customer Service Quality and Loyalty (11 papers) and collaborates with scholars based in Taiwan, China and United Kingdom. Austin Rong-Da Liang's co-authors include Cedric Hsi‐Jui Wu, Wai Mun Lim, Su-Chang Chen, Teng‐Yuan Hsiao and Ying‐Ling Shih and has published in prestigious journals such as Tourism Management, Computers in Human Behavior and International Journal of Hospitality Management.