Aypar Uslu

20 papers and 273 indexed citations i.

Aypar Uslu has authored 20 papers that have received a total of 273 indexed citations. This includes 11 papers in Sociology and Political Science, 8 papers in Marketing and 7 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Customer Service Quality and Loyalty (5 papers). Aypar Uslu is often cited by papers focused on Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Customer Service Quality and Loyalty (5 papers) and collaborates with scholars based in Türkiye, United States and United Kingdom. Aypar Uslu's co-authors include Seigyoung Auh, Bülent Mengüç, Beril Durmuş, S. Altan Erdem and Frauke Mattison Thompson and has published in prestigious journals such as Journal of the Academy of Marketing Science, Journal of Service Research and Service Industries Journal