Aysen Bakir

26 papers and 489 indexed citations i.

Aysen Bakir has authored 26 papers that have received a total of 489 indexed citations. This includes 19 papers in Marketing, 10 papers in Gender Studies and 8 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (19 papers), Media, Gender, and Advertising (10 papers) and Cultural Differences and Values (4 papers). Aysen Bakir is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (19 papers), Media, Gender, and Advertising (10 papers) and Cultural Differences and Values (4 papers) and collaborates with scholars based in United States, France and Israel. Aysen Bakir's co-authors include Gregory M. Rose, Jeffrey G. Blodgett, Élodie Gentina, Jessica Castonguay and Kay M. Palan and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Journal of Advertising.