Aziz Muqaddam

11 papers and 570 indexed citations i.

Aziz Muqaddam has authored 11 papers that have received a total of 570 indexed citations. This includes 9 papers in Sociology and Political Science, 5 papers in Marketing and 3 papers in Gender Studies. The topics of these papers are Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Media, Gender, and Advertising (3 papers). Aziz Muqaddam is often cited by papers focused on Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Media, Gender, and Advertising (3 papers) and collaborates with scholars based in United States, South Korea and China. Aziz Muqaddam's co-authors include Seung‐A Annie Jin, Ehri Ryu, Young Anna Argyris and Stephen R. Miller and has published in prestigious journals such as Computers in Human Behavior, Journal of Retailing and Consumer Services and Journal of Brand Management