Babu George
About
Babu George has authored 105 papers that have received a total of 1.0k indexed citations.
This includes 55 papers in Sociology and Political Science, 22 papers in Organizational Behavior and Human Resource Management and 20 papers in Marketing. The topics of these papers are Diverse Aspects of Tourism Research (32 papers), Customer Service Quality and Loyalty (17 papers) and Digital Marketing and Social Media (13 papers). Babu George is often cited by papers focused on Diverse Aspects of Tourism Research (32 papers), Customer Service Quality and Loyalty (17 papers) and Digital Marketing and Social Media (13 papers) and collaborates with scholars based in United States, India and Argentina. Babu George's co-authors include Tony L. Henthorne, Maximiliano E. Korstanje, Manoj Edward, Alvin J. Williams and Mark Miller and has published in prestigious journals such as Journal of Travel Research, Current Issues in Tourism and Tourism Geographies
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