Balaji C. Krishnan
About
Balaji C. Krishnan has authored 21 papers that have received a total of 1.7k indexed citations.
This includes 12 papers in Marketing, 10 papers in Organizational Behavior and Human Resource Management and 8 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Customer Service Quality and Loyalty (7 papers) and Digital Marketing and Social Media (6 papers). Balaji C. Krishnan is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Customer Service Quality and Loyalty (7 papers) and Digital Marketing and Social Media (6 papers) and collaborates with scholars based in United States, Malaysia and India. Balaji C. Krishnan's co-authors include Abhijit Biswas, Rabi S. Bhagat, Richard G. Netemeyer, Tejinder K. Billing and David L. Ford and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and Journal of Services Marketing
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