Bang Nguyen–Viet
About
Bang Nguyen–Viet has authored 35 papers that have received a total of 256 indexed citations.
This includes 18 papers in Sociology and Political Science, 16 papers in Marketing and 7 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (13 papers), Environmental Sustainability in Business (12 papers) and Digital Marketing and Social Media (10 papers). Bang Nguyen–Viet is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Environmental Sustainability in Business (12 papers) and Digital Marketing and Social Media (10 papers) and collaborates with scholars based in Vietnam, Finland and Pakistan. Bang Nguyen–Viet's co-authors include Saleem ur Rahman, Sohail Kamran and Thanh Tiep Le and has published in prestigious journals such as Business Strategy and the Environment, Acta Psychologica and Behaviour and Information Technology
In The Last Decade
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