Baolong Ma

28 papers and 429 indexed citations i.

Baolong Ma has authored 28 papers that have received a total of 429 indexed citations. This includes 17 papers in Marketing, 12 papers in Sociology and Political Science and 11 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Customer Service Quality and Loyalty (11 papers), Digital Marketing and Social Media (11 papers) and Consumer Behavior in Brand Consumption and Identification (10 papers). Baolong Ma is often cited by papers focused on Customer Service Quality and Loyalty (11 papers), Digital Marketing and Social Media (11 papers) and Consumer Behavior in Brand Consumption and Identification (10 papers) and collaborates with scholars based in China, United States and Hong Kong. Baolong Ma's co-authors include Dan Cudjoe and Wang Gao and has published in prestigious journals such as Journal of Cleaner Production, Sensors and Frontiers in Psychology