Barbara Bickart
About
Barbara Bickart has authored 31 papers that have received a total of 2.0k indexed citations.
This includes 20 papers in Sociology and Political Science, 10 papers in Marketing and 7 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (9 papers) and Customer Service Quality and Loyalty (7 papers). Barbara Bickart is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (9 papers) and Customer Service Quality and Loyalty (7 papers) and collaborates with scholars based in United States and Canada. Barbara Bickart's co-authors include Johnny Blair, Robert M. Schindler, Geeta Menon, Carolyn J. Simmons and Norbert Schwarz and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of Consumer Psychology
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