Bart de Langhe

19 papers and 542 indexed citations i.

Bart de Langhe has authored 19 papers that have received a total of 542 indexed citations. This includes 10 papers in General Decision Sciences, 5 papers in Marketing and 5 papers in Economics and Econometrics. The topics of these papers are Decision-Making and Behavioral Economics (10 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Digital Marketing and Social Media (4 papers). Bart de Langhe is often cited by papers focused on Decision-Making and Behavioral Economics (10 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Digital Marketing and Social Media (4 papers) and collaborates with scholars based in United States, The Netherlands and Spain. Bart de Langhe's co-authors include Stefano Puntoni, Philip M. Fernbach, Stijn M. J. van Osselaer, Donald R. Lichtenstein and Eric M. Schwartz and has published in prestigious journals such as Management Science, Journal of Marketing Research and Journal of Consumer Research