Béatrice Parguel
About
Béatrice Parguel has authored 34 papers that have received a total of 1.1k indexed citations.
This includes 25 papers in Marketing, 11 papers in Sociology and Political Science and 7 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (19 papers), Consumer Market Behavior and Pricing (9 papers) and Consumer Retail Behavior Studies (8 papers). Béatrice Parguel is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (19 papers), Consumer Market Behavior and Pricing (9 papers) and Consumer Retail Behavior Studies (8 papers) and collaborates with scholars based in France, Canada and Belgium. Béatrice Parguel's co-authors include Florence Benoît-Moreau, Ouidade Sabri, Romain Cadario, Pierre Desmet and Fabrice Larceneux and has published in prestigious journals such as PLoS ONE, Journal of Business Research and Journal of Business Ethics
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