Benjiang Lu

9 papers and 414 indexed citations i.

Benjiang Lu has authored 9 papers that have received a total of 414 indexed citations. This includes 7 papers in Sociology and Political Science, 5 papers in Marketing and 3 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Consumer Retail Behavior Studies (3 papers). Benjiang Lu is often cited by papers focused on Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Consumer Retail Behavior Studies (3 papers) and collaborates with scholars based in China. Benjiang Lu's co-authors include Guoqing Chen, Xunhua Guo, Baojun Ma, Kexin Huang and Xueli Wang and has published in prestigious journals such as Computers in Human Behavior, Information & Management and Journal of Management Information Systems