Ben‐Roy Do
About
Ben‐Roy Do has authored 17 papers that have received a total of 270 indexed citations.
This includes 9 papers in Organizational Behavior and Human Resource Management, 6 papers in Sociology and Political Science and 6 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (6 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Customer Service Quality and Loyalty (4 papers). Ben‐Roy Do is often cited by papers focused on Digital Marketing and Social Media (6 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Customer Service Quality and Loyalty (4 papers) and collaborates with scholars based in Taiwan, Indonesia and United States. Ben‐Roy Do's co-authors include Massoud Moslehpour, Angelina Nhat Hanh Le, Dodi Wirawan Irawanto, Julian Ming-Sung Cheng and Saul Fine and has published in prestigious journals such as Sustainability, Journal of Product & Brand Management and Journal of Consumer Behaviour
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