Beril Durmuş
About
Beril Durmuş has authored 19 papers that have received a total of 74 indexed citations.
This includes 12 papers in Sociology and Political Science, 12 papers in Marketing and 6 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Technology Adoption and User Behaviour (6 papers). Beril Durmuş is often cited by papers focused on Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Technology Adoption and User Behaviour (6 papers) and collaborates with scholars based in Türkiye, New Zealand and Belgium. Beril Durmuş's co-authors include Aypar Uslu, S. Altan Erdem, Romie Frederick Littrell, Luc Marks and Gonca Günay and has published in prestigious journals such as Journal of Management Development, Journal of International Consumer Marketing and Anatolia
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