Bettina Lis

26 papers and 297 indexed citations i.

Bettina Lis has authored 26 papers that have received a total of 297 indexed citations. This includes 15 papers in Sociology and Political Science, 11 papers in Information Systems and Management and 8 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (14 papers), Technology Adoption and User Behaviour (9 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Bettina Lis is often cited by papers focused on Digital Marketing and Social Media (14 papers), Technology Adoption and User Behaviour (9 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers) and collaborates with scholars based in Germany, Australia and Austria. Bettina Lis's co-authors include Christoph Buck, Torsten Eymann, Jonathan Schulz, Sabine Einwiller and Khanh Nguyen and has published in prestigious journals such as Journal of Business Research, Journal of Product & Brand Management and Journal of Consumer Behaviour