Bharath Rajan

11 papers and 698 indexed citations i.

Bharath Rajan has authored 11 papers that have received a total of 698 indexed citations. This includes 6 papers in Organizational Behavior and Human Resource Management, 5 papers in Marketing and 4 papers in Sociology and Political Science. The topics of these papers are Digital Marketing and Social Media (4 papers), Customer Service Quality and Loyalty (4 papers) and Customer churn and segmentation (2 papers). Bharath Rajan is often cited by papers focused on Digital Marketing and Social Media (4 papers), Customer Service Quality and Loyalty (4 papers) and Customer churn and segmentation (2 papers) and collaborates with scholars based in United States, China and France. Bharath Rajan's co-authors include Vikas Kumar, V. Kumar, V. Kumar, Ilaria Dalla Pozza and Jim Lecinski and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and California Management Review