Bidit Lal Dey
About
Bidit Lal Dey has authored 51 papers that have received a total of 1.1k indexed citations.
This includes 22 papers in Sociology and Political Science, 20 papers in Marketing and 10 papers in Strategy and Management. The topics of these papers are Digital Marketing and Social Media (16 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Service and Product Innovation (9 papers). Bidit Lal Dey is often cited by papers focused on Digital Marketing and Social Media (16 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Service and Product Innovation (9 papers) and collaborates with scholars based in United Kingdom, Australia and India. Bidit Lal Dey's co-authors include Mujahid Mohiuddin Babu, Pallavi Singh, Sharifah Faridah Syed Alwi, Chrysostomos Apostolidis and Muhammad Mustafa Kamal and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Technological Forecasting and Social Change
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