Bijoylaxmi Sarmah
About
Bijoylaxmi Sarmah has authored 19 papers that have received a total of 635 indexed citations.
This includes 12 papers in Sociology and Political Science, 9 papers in Marketing and 8 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (11 papers), Technology Adoption and User Behaviour (8 papers) and Customer Service Quality and Loyalty (7 papers). Bijoylaxmi Sarmah is often cited by papers focused on Digital Marketing and Social Media (11 papers), Technology Adoption and User Behaviour (8 papers) and Customer Service Quality and Loyalty (7 papers) and collaborates with scholars based in India, France and Italy. Bijoylaxmi Sarmah's co-authors include Shampy Kamboj, Zillur Rahman, Shivam Gupta, Vijay Pereira and Abhishek Behl and has published in prestigious journals such as Wear, International Journal of Information Management and International Journal of Contemporary Hospitality Management
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