Bill Schroder
About
Bill Schroder has authored 13 papers that have received a total of 421 indexed citations.
This includes 9 papers in Strategy and Management, 3 papers in Organizational Behavior and Human Resource Management and 3 papers in Marketing. The topics of these papers are Innovation and Knowledge Management (3 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Cooperative Studies and Economics (2 papers). Bill Schroder is often cited by papers focused on Innovation and Knowledge Management (3 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Cooperative Studies and Economics (2 papers) and collaborates with scholars based in Australia and United States. Bill Schroder's co-authors include Mark Farrell, Felix Mavondo, Xueli Huang, Ron Edwards and Paul Steffens and has published in prestigious journals such as Industrial Marketing Management, European Journal of Marketing and Journal of International Marketing
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