Billy Bai
About
Billy Bai has authored 79 papers that have received a total of 3.6k indexed citations.
This includes 56 papers in Sociology and Political Science, 46 papers in Marketing and 33 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (40 papers), Customer Service Quality and Loyalty (28 papers) and Consumer Behavior in Brand Consumption and Identification (23 papers). Billy Bai is often cited by papers focused on Digital Marketing and Social Media (40 papers), Customer Service Quality and Loyalty (28 papers) and Consumer Behavior in Brand Consumption and Identification (23 papers) and collaborates with scholars based in United States, China and Hong Kong. Billy Bai's co-authors include Xi Yu Leung, Minglong Li, Clark Hu, SooCheong Jang and James A. Busser and has published in prestigious journals such as Journal of Business Ethics, Tourism Management and International Journal of Hospitality Management
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