Bin Gu
About
Bin Gu has authored 13 papers that have received a total of 1.8k indexed citations.
This includes 10 papers in Sociology and Political Science, 5 papers in Marketing and 4 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (9 papers), Technology Adoption and User Behaviour (4 papers) and Sharing Economy and Platforms (3 papers). Bin Gu is often cited by papers focused on Digital Marketing and Social Media (9 papers), Technology Adoption and User Behaviour (4 papers) and Sharing Economy and Platforms (3 papers) and collaborates with scholars based in United States, China and Hong Kong. Bin Gu's co-authors include Prabhudev Konana, Alvin Chung Man Leung, Hsuanwei Michelle Chen, Guoxin Li and Rajagopal Raghunathan and has published in prestigious journals such as Computers in Human Behavior, Information Systems Research and International Journal of Hospitality Management
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