Björn Walliser
About
Björn Walliser has authored 24 papers that have received a total of 352 indexed citations.
This includes 11 papers in Strategy and Management, 8 papers in Sociology and Political Science and 7 papers in Marketing. The topics of these papers are International Business and FDI (7 papers), Innovation and Knowledge Management (7 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Björn Walliser is often cited by papers focused on International Business and FDI (7 papers), Innovation and Knowledge Management (7 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers) and collaborates with scholars based in France, Belgium and China. Björn Walliser's co-authors include Hartmut H. Holzmüller, Élyette Roux, Jean‐Claude Usunier, Christian Derbaix and Xiaoling Guo and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and International Journal of Advertising
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