Boban Melović

37 papers and 556 indexed citations i.

Boban Melović has authored 37 papers that have received a total of 556 indexed citations. This includes 10 papers in Sociology and Political Science, 9 papers in Marketing and 8 papers in Management of Technology and Innovation. The topics of these papers are Environmental Sustainability in Business (4 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Digital Marketing and Social Media (4 papers). Boban Melović is often cited by papers focused on Environmental Sustainability in Business (4 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Digital Marketing and Social Media (4 papers) and collaborates with scholars based in Montenegro, Serbia and Slovakia. Boban Melović's co-authors include Marina Dabić, Tamara Backović, Branislav Dudić, Slavica Mitrović and Nikolai Vatin and has published in prestigious journals such as PLoS ONE, International Journal of Environmental Research and Public Health and Sustainability