Bo-chiuan Su
About
Bo-chiuan Su has authored 16 papers that have received a total of 662 indexed citations.
This includes 12 papers in Marketing, 9 papers in Sociology and Political Science and 5 papers in Information Systems and Management. The topics of these papers are Consumer Market Behavior and Pricing (7 papers), Digital Marketing and Social Media (7 papers) and Technology Adoption and User Behaviour (5 papers). Bo-chiuan Su is often cited by papers focused on Consumer Market Behavior and Pricing (7 papers), Digital Marketing and Social Media (7 papers) and Technology Adoption and User Behaviour (5 papers) and collaborates with scholars based in Taiwan, United States and China. Bo-chiuan Su's co-authors include Victor Chen, Alok Gupta, Li‐Wei Wu, Zhiping Walter and Chieh-An Lin and has published in prestigious journals such as Sustainability, Decision Support Systems and International Journal of Electronic Commerce
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