Bodo Lang

27 papers and 998 indexed citations i.

Bodo Lang has authored 27 papers that have received a total of 998 indexed citations. This includes 17 papers in Marketing, 14 papers in Sociology and Political Science and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (13 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Customer Service Quality and Loyalty (6 papers). Bodo Lang is often cited by papers focused on Digital Marketing and Social Media (13 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Customer Service Quality and Loyalty (6 papers) and collaborates with scholars based in New Zealand, Australia and Canada. Bodo Lang's co-authors include Robert A. Davis, Gavin Northey, Felix Septianto, Joya A. Kemper and Mark Colgate and has published in prestigious journals such as Journal of Business Research, Appetite and Obesity