Boreum Choi
About
Boreum Choi has authored 20 papers that have received a total of 597 indexed citations.
This includes 9 papers in Information Systems and Management, 7 papers in Sociology and Political Science and 3 papers in Social Psychology. The topics of these papers are Technology Adoption and User Behaviour (9 papers), Digital Marketing and Social Media (5 papers) and Media Influence and Health (2 papers). Boreum Choi is often cited by papers focused on Technology Adoption and User Behaviour (9 papers), Digital Marketing and Social Media (5 papers) and Media Influence and Health (2 papers) and collaborates with scholars based in South Korea, United States and Hong Kong. Boreum Choi's co-authors include Se‐Joon Hong, Inseong Lee, Ji Hee Song, Jinwoo Kim and Yoonhyuk Jung and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Cyberpsychology Behavior and Social Networking
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