Ji Hee Song

26 papers and 730 indexed citations i.

Ji Hee Song has authored 26 papers that have received a total of 730 indexed citations. This includes 15 papers in Sociology and Political Science, 10 papers in Marketing and 8 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (11 papers), Technology Adoption and User Behaviour (8 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Ji Hee Song is often cited by papers focused on Digital Marketing and Social Media (11 papers), Technology Adoption and User Behaviour (8 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers) and collaborates with scholars based in South Korea, United States and China. Ji Hee Song's co-authors include Candice R. Hollenbeck, George M. Zinkhan, Jong-Ho Lee, Boreum Choi and Dongwoo Shin and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Computers in Human Behavior