Jong-Ho Lee
About
Jong-Ho Lee has authored 35 papers that have received a total of 486 indexed citations.
This includes 17 papers in Information Systems and Management, 16 papers in Sociology and Political Science and 11 papers in Marketing. The topics of these papers are Technology Adoption and User Behaviour (17 papers), Digital Marketing and Social Media (14 papers) and Customer Service Quality and Loyalty (10 papers). Jong-Ho Lee is often cited by papers focused on Technology Adoption and User Behaviour (17 papers), Digital Marketing and Social Media (14 papers) and Customer Service Quality and Loyalty (10 papers) and collaborates with scholars based in South Korea, United Kingdom and United States. Jong-Ho Lee's co-authors include Ji Hee Song, Tony C. Garrett, Seoyoung Kim, George Wright and Insik Jeong and has published in prestigious journals such as Journal of Business Research, Organic Letters and Industrial Marketing Management
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