Candice R. Hollenbeck

20 papers and 863 indexed citations i.

Candice R. Hollenbeck has authored 20 papers that have received a total of 863 indexed citations. This includes 11 papers in Marketing, 8 papers in Sociology and Political Science and 5 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (5 papers) and Technology Adoption and User Behaviour (4 papers). Candice R. Hollenbeck is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (5 papers) and Technology Adoption and User Behaviour (4 papers) and collaborates with scholars based in United States and South Korea. Candice R. Hollenbeck's co-authors include George M. Zinkhan, Cara Peters, Ji Hee Song, Warren A. French and Vanessa M. Patrick and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and Journal of Advertising.