Cara Peters
About
Cara Peters has authored 42 papers that have received a total of 1.5k indexed citations.
This includes 23 papers in Marketing, 16 papers in Sociology and Political Science and 9 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (20 papers), Digital Marketing and Social Media (11 papers) and Customer Service Quality and Loyalty (9 papers). Cara Peters is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (20 papers), Digital Marketing and Social Media (11 papers) and Customer Service Quality and Loyalty (9 papers) and collaborates with scholars based in United States, Latvia and Chile. Cara Peters's co-authors include David A. Bradbard, Jane Boyd Thomas, Charles D. Bodkin, Candice R. Hollenbeck and George M. Zinkhan and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Retailing
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