George M. Zinkhan

180 papers and 6.9k indexed citations i.

George M. Zinkhan has authored 180 papers that have received a total of 6.9k indexed citations. This includes 83 papers in Marketing, 59 papers in Sociology and Political Science and 22 papers in Information Systems and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (68 papers), Digital Marketing and Social Media (35 papers) and Customer Service Quality and Loyalty (18 papers). George M. Zinkhan is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (68 papers), Digital Marketing and Social Media (35 papers) and Customer Service Quality and Loyalty (18 papers) and collaborates with scholars based in United States, Australia and Latvia. George M. Zinkhan's co-authors include Hyokjin Kwak, Richard T. Watson, Candice R. Hollenbeck, F. Christian Zinkhan and Leyland Pitt and has published in prestigious journals such as Journal of Marketing, Strategic Management Journal and Journal of Applied Psychology