Hyokjin Kwak

39 papers and 1.2k indexed citations i.

Hyokjin Kwak has authored 39 papers that have received a total of 1.2k indexed citations. This includes 31 papers in Marketing, 25 papers in Sociology and Political Science and 8 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (29 papers), Digital Marketing and Social Media (20 papers) and Consumer Retail Behavior Studies (7 papers). Hyokjin Kwak is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (29 papers), Digital Marketing and Social Media (20 papers) and Consumer Retail Behavior Studies (7 papers) and collaborates with scholars based in United States, India and Japan. Hyokjin Kwak's co-authors include Marina Puzakova, George M. Zinkhan, Joseph F. Rocereto, Yuli Zhang and Anupam Jaju and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of the Academy of Marketing Science