Marina Puzakova

23 papers and 837 indexed citations i.

Marina Puzakova has authored 23 papers that have received a total of 837 indexed citations. This includes 22 papers in Marketing, 13 papers in Sociology and Political Science and 7 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (22 papers), Digital Marketing and Social Media (9 papers) and Evolutionary Psychology and Human Behavior (5 papers). Marina Puzakova is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (22 papers), Digital Marketing and Social Media (9 papers) and Evolutionary Psychology and Human Behavior (5 papers) and collaborates with scholars based in United States, India and Japan. Marina Puzakova's co-authors include Hyokjin Kwak, Joseph F. Rocereto, Yuli Zhang, Charles R. Taylor and Pankaj Aggarwal and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of Business Research