Pankaj Aggarwal

17 papers and 2.1k indexed citations i.

Pankaj Aggarwal has authored 17 papers that have received a total of 2.1k indexed citations. This includes 12 papers in Marketing, 11 papers in Sociology and Political Science and 5 papers in Experimental and Cognitive Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (4 papers) and Cultural Differences and Values (4 papers). Pankaj Aggarwal is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (4 papers) and Cultural Differences and Values (4 papers) and collaborates with scholars based in Canada, United States and Hong Kong. Pankaj Aggarwal's co-authors include Nina Mažar, Marina Puzakova, Ann L. McGill, Ahreum Maeng and Valerie S. Folkes and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Psychological Science.