Anupam Jaju

6 papers and 413 indexed citations i.

Anupam Jaju has authored 6 papers that have received a total of 413 indexed citations. This includes 3 papers in Strategy and Management, 3 papers in Marketing and 2 papers in Management of Technology and Innovation. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (3 papers), Corporate Identity and Reputation (2 papers) and Marketing and Advertising Strategies (2 papers). Anupam Jaju is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (3 papers), Corporate Identity and Reputation (2 papers) and Marketing and Advertising Strategies (2 papers) and collaborates with scholars based in United States. Anupam Jaju's co-authors include Hyokjin Kwak, George M. Zinkhan, Joseph F. Rocereto, Christopher Joiner and Trina Larsen and has published in prestigious journals such as Journal of the Academy of Marketing Science, Journal of International Management and Marketing Theory