Marketing Theory
About
The 667 papers published in Marketing Theory in the last decades have received a total of 25.9k indexed citations.
Papers published in Marketing Theory usually cover Marketing (438 papers), Sociology and Political Science (237 papers) and Organizational Behavior and Human Resource Management (209 papers) specifically the topics of Consumer Behavior in Brand Consumption and Identification (319 papers), Customer Service Quality and Loyalty (132 papers) and Service and Product Innovation (118 papers). The most active scholars publishing in Marketing Theory are Mark Tadajewski, Roderick J. Brodie, Stephen Brown, James Fitchett and Hans Kjellberg
In The Last Decade
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