Roderick J. Brodie
About
Roderick J. Brodie has authored 134 papers that have received a total of 12.3k indexed citations.
This includes 91 papers in Marketing, 66 papers in Organizational Behavior and Human Resource Management and 54 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (59 papers), Consumer Behavior in Brand Consumption and Identification (46 papers) and Digital Marketing and Social Media (45 papers). Roderick J. Brodie is often cited by papers focused on Customer Service Quality and Loyalty (59 papers), Consumer Behavior in Brand Consumption and Identification (46 papers) and Digital Marketing and Social Media (45 papers) and collaborates with scholars based in New Zealand, United States and Australia. Roderick J. Brodie's co-authors include Nicole Coviello, Linda D. Hollebeek, Julia A. Fehrer, Jaqueline Pels and Peter J. Danaher and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research
In The Last Decade
Explore authors with similar magnitude of impact
Top journals papers by Priyabrata Mukherjee are published in Top fields papers by Zhiyao Hou are about Top fields papers by Stephen O. Heard are about Top fields papers by R. W. Guillery are about Top authors papers by Jonathan M. Samet are co-authored with Top countries impacted by papers by Sheila K. Singh Top countries impacted by papers by Kent H. Redford Top authors papers by Christopher K. Hsee are co-authored with