Leyland Pitt
About
Leyland Pitt has authored 342 papers that have received a total of 10.4k indexed citations.
This includes 124 papers in Marketing, 122 papers in Sociology and Political Science and 90 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (79 papers), Consumer Behavior in Brand Consumption and Identification (77 papers) and Customer Service Quality and Loyalty (65 papers). Leyland Pitt is often cited by papers focused on Digital Marketing and Social Media (79 papers), Consumer Behavior in Brand Consumption and Identification (77 papers) and Customer Service Quality and Loyalty (65 papers) and collaborates with scholars based in Canada, United States and United Kingdom. Leyland Pitt's co-authors include Pierre Berthon, Richard T. Watson, Michael T. Ewing, Jan Kietzmann and Michael Parent and has published in prestigious journals such as MIS Quarterly, Journal of Business Research and Communications of the ACM
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