Boying Li
About
Boying Li has authored 37 papers that have received a total of 1.0k indexed citations.
This includes 22 papers in Sociology and Political Science, 14 papers in Information Systems and Management and 10 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (17 papers), Technology Adoption and User Behaviour (14 papers) and Customer Service Quality and Loyalty (6 papers). Boying Li is often cited by papers focused on Digital Marketing and Social Media (17 papers), Technology Adoption and User Behaviour (14 papers) and Customer Service Quality and Loyalty (6 papers) and collaborates with scholars based in China, United Kingdom and Australia. Boying Li's co-authors include Alain Yee‐Loong Chong, Fangfang Hou, Zhengzhi Guan, Eugene Ch’ng and Wang Feng and has published in prestigious journals such as Journal of Cleaner Production, European Journal of Operational Research and Journal of Business Research
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